Although businesses and the government have implemented a range of measures to fight COVID-19, Britons continue to perceive high levels of risk around the virus. How is this impacting their travel, spending, and health decisions? And what can brands do to provide some peace of mind?

Restaurants have been one of the hardest-hit industries during the crisis. As lockdowns lift and restaurants look to re-open, people are beginning to think about what that return will look like, and it’s becoming clear that there will be a marked shift towards local and family-owned businesses.

Invigorated with the promise of a fresh start and a desire to prioritise health and wellbeing, a record number of Britons are giving ‘nolo’ drinks a try. Dry January 2021 is set to be the biggest one yet, with many people seeing the pandemic as a chance to reset and become a better version of themselves.

Gone are the days when going to a festival meant trudging through mud, pitching a tent, and living off Super Noodles and warm beer. Now, festivals offer high-end luxury experiences, from five-star accommodation to onsite spas and champagne bars. Is this why HNWIs are so obsessed with festivals?