COVID-19 has tightened travel restrictions and created a sense of separation between Australian states. Following a strange and difficult year, Meat & Livestock Australia's annual ad plays on the power of absurdist humour to foster a sense of togetherness and defiance against the hard times.

As societal and environmental ills mount, Aussies are demanding that brands and the government take more responsibility for the impact their decisions have on everyday life. What issues are most pressing for people Down Under and how are their ethical expectations being met?

What makes people believe in a brand’s activist efforts? How can companies connect with values-minded consumers? And can creativity save the world? In this part of the 2021 Expert Outlook, we speak to three experts about how the multiple crises of 2020 will impact consumer citizenship.

Australian Indigenous people continue to face racism and prejudice at work, with a report going so far as to call workplaces ‘culturally unsafe' for these individuals. Employers would do well to look at how they can create an anti-racist workplace culture and prioritise protecting their staff.