AR apps often have a ‘wow factor’ that can keep users entertained for hours – but this excitement is often short-lived and doesn't lead to action. Canvas8 spoke to marketing professor Dr. Chris Hinsch to learn how a nostalgic touch can inspire people to act upon their experiences with this tech.

Whether it's a dancing potato or a hatching Pokémon, AR tech is often associated with novelty and joviality. While that may be fun, marketers often struggle to turn this into meaningful action. According to research, the key to ongoing interaction with an AR brand experience may be nostalgia.

Technology has become central to shopping as COVID-19 has led people to seek out touch-free experiences. But how will augmented reality fit into the future retail landscape? How can it bridge the gap between e-commerce and brick-and-mortar to deliver convenience, safety, and a personal touch?

During the pandemic, people are turning to food for comfort and stress relief. We’re seeing a return to nostalgic favorites and also food as a medium for experience and discovery. So what does that mean for flavor?