NFTs are dominating the cryptocurrency conversation and have taken the art world by storm. But with musicians starting to get in on the action, the potential to disrupt the music industry is clear – and Kings of Leon is leading the way by releasing an NFT album, the first band ever to do so.

With infinite content at our fingertips, it can sometimes feel like digital ownership is temporary. However, as crypto-collectibles and meme-based artworks attract more major attention and money, people are considering how their digital ownership can be more meaningful.

Digital art marketplace Nifty Gateway is opening access to digital works, which are backed by blockchain for exclusivity. With young consumers continuing to take an interest in virtual goods, these types of platforms build interest among buyers by harnessing the draw of hype and limited-edition drops.

With digital channels offering them increased access to their heroes, casual supporters and ‘stans’ alike are embracing novel ways of showing their devotion to celebs and sports teams. How are these passionate individuals forging new cultural tribes and changing expectations of fan interactions?