Have indie brands killed off the beauty influencer? Are self-cleaning products the future? Has lockdown home-pampering shaped skincare routines for good? In this part of the 2021 Expert Outlook, we speak to three experts about how people are seeking new forms of comfort from their beauty routines.

People want more tailored everyday healthcare. Quip offers smart toothbrushes that make it easier to brush well, and refillable, sustainable products such as floss and mouthwash. Supported by dental professionals, the minimalist offer shows how oral care can move into a lifestyle category.

Fear of the dentist is nothing new, but added anxiety around contracting COVID-19 is pushing Americans to be more proactive about their oral health. With conscious consumers constantly forcing the bar higher for oral care products, how can established and emerging brands compete?

For many Americans, dental care revolves around achieving the perfect set of pearly whites. But is such a focus on aesthetics healthy? Canvas8 spoke to Dr. Sandra Kahn, the co-author of Jaws: The Story of a Hidden Epidemic, to understand how oral health can affect a person’s overall wellbeing.