Luxury brands are turning to data-led consumer analytics to tailor and localise their offerings for the Chinese domestic market. Because of travel restrictions, more Chinese consumers are shopping close to home, and Alibaba’s data services are helping brands cater to this change in demand.

Pinduoduo is an app that’s turning the tide on China’s e-commerce sector. Working at the intersections of artificial intelligence, livestreaming, and social shopping, the tech brand is innovating the landscape of social commerce and giving the big names some competition.

Over four decades, China has undergone massive economic shifts, with rapid urbanisation and policy changes leading to a competitive property market. But how are constrained spaces and budgets reshaping the notion of ‘home’? And what impact might COVID-19 have on domestic dreams?

Imagine a future where adverts are created just for you or you can buy products with a simple nod of your head. In China, that future is near as AI and facial recognition software shake up shopping nationwide. How are companies utilising this tech and how are consumers embracing it?