A changing cultural climate is seeing both men and women shun toxic masculinity and demand new narratives around ‘being a man’. How are brands attempting to break down gender norms and stereotypes, and why is it so important to have diverse representations of manhood in advertising?

Staring at our face close-up on constant Zoom calls isn’t doing most people’s self-confidence any favors. A little bit of make-up can give our self-esteem a boost and Tribe is catering to cosmetics-curious men by offering modern make-up’ without the dated messaging of hyper-masculinity.

The effects of toxic masculinity are far-reaching, from perpetuating misogyny to inhibiting expressions of one's identity. An online community dedicated to empowering men on their beard-growing journeys is providing a safe space to celebrate grooming rituals without judgement.

The idea that only women are interested in beauty products is increasingly fading across the globe. In India, men are just as likely as women to buy beauty, and as taboos break down, there’s room for brands to engage with male audiences more overtly and tailor products to their preferences.