Mothers have long made a disproportionate share of professional and personal sacrifices to become principal caregivers to children – but the French government is looking to redress the balance. As of Summer 2021, paid paternity leave in the country will be doubled from 14 to 28 days.

The soccer mom cliché couldn’t feel more dated. These days, American moms are more likely to be breadwinners than pitchside cheerleaders. But a new era for moms doesn’t mean businesses have adapted, so they’re making new realities instead. How are moms taking control – and are brands keeping up?

The COVID-19 pandemic has seen women dropping out (or being forced out) of the workforce in record numbers. What are the reasons behind this shift and how might they affect gender equality in the long run? Additionally, how can brands support mothers as they strive to find success and balance?

Tackling social issues in a 30-second spot runs the risk of being called out for a lack of true commitment. Aiming for a more genuine approach, KitchenAid is highlighting the struggles of female chefs in restaurants and exploring gender inequality through long-form documentary.