Whether it’s due to job losses or a general wake-up call amid an unexpected economic crisis, Britons are keen to get their finances in shape. But what matters most to them when picking between financial services? Canvas8 polled 1,000 Britons and spoke to nine people to find out.

Young people want to save and budget in a way that isn’t boring. Cleo provides a smart AI bot that delivers financial services in a fresh and disruptive way. With $44 million in funding, Cleo is one of the fastest-growing fintech brands catering to a younger audience: Gen Zers.

The pandemic has thrown up all kinds of money worries, from furloughs to redundancies and a feeling of uncertainty about the future. Given the toll that financial stress can have on wellbeing, people are increasingly happy to offload money management to robots, trusting tech more than themselves.

Feelings of shame around debt and a lack of engagement from traditional institutions have long hindered financial discussions among women. Gen Y ‘finfluencers’ are changing this status quo, using their social media savvy and relatability to improve their followers’ relationships with money.