Savvy when it comes to social media and sustainability, Gen Zers thrive on worldly experiences. Their work lives are a means to save for travel and they’re more spontaneous than previous generations. How can brands tap this adventure-hungry mindset as they grow up globetrotting?

Flying may be faster, but FlixBus is shaking up domestic travel in the US by offering a more sustainable, affordable, and comfortable way to move. Set to launch electric vehicles in late 2020, the company is winning over young Americans with its souped-up buses for long-haul travel.

EasyJet has announced it will offset the carbon emissions from all its flights, at no extra cost to customers. Although people are increasingly eco-conscious when it comes to travel, many aren’t willing to pay more to be more sustainable – meaning EasyJet’s offering will likely prove alluring.

With greening our routines top-of-mind, reducing the environmental impact of our transport options is an important consideration for many. As price and infrastructure make scaling back on air travel difficult, how can brands and industries lend a helping hand to the eco-keen?