Gucci Beauty has recruited Ellie Goldstein, a model with Down syndrome, as a face for the brand’s mascara. The move is timely as more Gen Yers and Zers are spending on luxury, and seek authentic depictions of beauty and minority representation in advertising that they can connect to.

Beauty brands have come under fire for taking a stand on anti-racism while still selling skin-lightening products. As people continue to seek better representations of diverse and inclusive beauty around the globe, brands making a meaningful contribution to the conversation could get ahead.

A bias against darker skin pervades Indian society, impacting the way individuals are perceived by others and their potential for success, all the while harming physical and mental health. So, how can brands that have long been complicit in colourism combat this form of discrimination?

Skincare aficionados may have spent the best part of the 2010s championing K-beauty, but amid the uncertainty of the pandemic, Japanese rituals have gained fresh relevance around the world. How is J-beauty balancing old and new wisdom to meet evolving consumer needs?