Thousand Fell, a small American shoe company, is putting the principles of the circular economy front and center. The brand prioritizes sustainability – and helps buyers do so with a cash reward – and is hoping to incentivize consumers to put their best eco foot forward.

Veja has opened a hub to encourage customers to upcycle old sneakers and promote a circular economy. By fusing experiential retail and sustainable practices in a physical space, the hub is showing what sustainable collaborations between consumers and brands could look like.

Adidas has released a performance running shoe designed for a circular life – once worn out, the shoe is returned to Adidas where the materials will be used for new shoes. This move caters to people who are upping their sustainability efforts and want proactive ways to help brands do the same.

The streetwear resale market is booming as more people pursue bargains and rare pieces through niche communities and thrift stores. In this rarity-led sector, StockX is monetizing the supply and demand of footwear, fashion, and accessories through a slick site that’s more Wall Street than Walmart.