Drivers who use connected vehicle technologies, like syncing their phone with their car, feel uneasy about sharing data. For the motor and infotainment industries, there’s an opportunity to clearly communicate the macro benefits and cybersecurity measures in place for connected motorists.

With work life and home life taking place in the same space for many Britons, it’s no longer solely a place of rest. In the UK, two-fifths of households have sat in their car to relax or work, showing how cars are seen as a sanctuary for those who need a break from housemates or family members.

The concept of car ownership may be losing its luster for some people, but advances in technology are making it more appealing to others. How are brand innovations helping to turn functional vehicles into a ‘third living space’? And how will drivers and passengers be entertained in the future?

With COVID-19 creating concerns around using public transport, people are taking comfort in the safety offered by their cars. Offering a reliable way not just to travel, but also to socialize, relax, explore, and take part in fun activities, the car’s role in everyday life is changing.