With older adults still sheltering in place, the risk of prolonged loneliness and social isolation is high. Improved digital literacy isn’t just helping them stay connected and engaged, but enabling other aspects of everyday life, from shopping and entertainment to managing finances and healthcare.

Often subjected to ageism, Australia’s Seniors remain optimistic and have plenty of savings to spend on brands that treat them nicely. So what exactly does the nation’s swelling cohort of ageing yet adventurous and vivacious consumers want to experience before their sun finally sets?

Attention is a scarce and increasingly desirable commodity. The attention economy is split generationally, with many perceiving older adults as absentminded and unable to focus. But research from Trinity College Dublin reveals that the saying ‘old and absentminded’ isn't universally true.

How have savviness, loyalty, and a deep appreciation for respect come to define older adults? Why has the COVID-19 pandemic been so influential in their adoption of technology? And how might a rise in multigenerational living arrangements shape their relationships with culture?