Often pushed into retirement or redundancy by ageist attitudes and business practices, older workers want to stay in the workforce but may struggle to. Career service Rest Less hopes to make a difference by connecting companies with the over-50s workforce, who bring experience and expertise.

The beauty industry has undergone considerable change since the mid-2010s, moving away from a polished towards a more realistic and inclusive image. And with older women seeking better representation, there’s a gradual shift away from ‘anti-ageing’ messaging and toward ‘pro-ageing’.

Menopause has long been shrouded in stigma and a lack of understanding. But as the beauty industry moves away from a one-size-fits-all approach, Avon is launching adapt Sync, a line of three skincare products designed to address the hormonal changes experienced by perimenopausal women.

Globally, older demographics are making up a bigger proportion of the population – and they’re wielding increased spending power. As over-50 shoppers come to make up the lion’s share of fashion spending, the youth bias presented by brands is undermining their cultural relevance.