Food waste and plastic pollution are two major contributors to the climate crisis, and by developing compostable packaging with spoilage sensors, Primitives is hoping to tackle both. By empowering people to fight waste, the brand can meet the demands of eco-conscious consumers.

Concerns about sustainable consumerism took a back seat in the first half of 2020 as the coronavirus crisis made hygiene the foremost consideration while shopping. With packaged goods in high demand, how can brands reassure people who want to avoid infection without it costing the earth?

Britons are feeling increasingly passionate about reducing their food waste footprint and buying from more ethical brands. Community-focussed app Too Good To Go is helping diners eat in a more sustainable way, connecting them with popular restaurants and cafes that want to shift their leftovers.

Kitche, an app that turns leftovers into recipe suggestions, has been launched to help people curb their food waste. Increasingly conscious of the negative impact food waste has on the environment, people are turning to tech for innovative and convenient ways to consume more sustainably.