Headlines about hashtag squatting and unchecked privilege have given many social media users a negative view of influencer culture. Yet while people may call out the perfect lifestyles presented online, these cultural figures remain as relevant as ever. So, how should they wield their power?

Influencers are using their platforms to call out other influencers for irresponsible pandemic behavior. As social media goes largely unregulated, creators are taking responsibility for policing bad actors – though it could be an attempt to distinguish themselves as ‘good’ influencers.

The Advertising Standards Authority has issued a ruling that beauty influencers need to disclose when they’ve used a filter to promote products. With people wary of unrealistic beauty ideals, they’re looking for more transparency and accountability across social media.

How has the pandemic changed what we do in cities? Will booking a holiday ever be stress-free? Has restaurant dining changed forever? In this part of the 2021 Expert Outlook, we speak to three experts about how people are socialising at a distance and finding fun in safe experiences.