Most consumers lack basic financial literacy and are misinterpreting what it means to have ‘financial wellbeing’, a study shows. Although many brands offer financial upskilling, there's still some way to go, providing an opportunity for new innovations in money literacy.

Wagestream lets people see what they have earned in real-time and can provide access to their wages at any time during their pay cycle. This can prevent people from going into overdraft or taking out expensive payday loans – particularly important during the financial uncertainty of the pandemic.

Honesty is important in any relationship, yet many people hide financial decisions from their partners. Canvas8 spoke to Hristina Nikolova, the Coughlin Sesquicentennial Assistant Professor of Marketing at Boston College, to understand how financial infidelity impacts relationships and brands.

Whether it’s asking a mate to pay back cash they borrowed a month ago or divulging the size of one’s pay cheque, many people hate talking about money. Canvas8 spoke to eight Britons to understand what financial matters they find difficult to discuss and why they sometimes blur the truth.