An online community for Gen Zers, Bilibili’s offering centres around anime, comics, and gaming – a low-cost membership grants early access to anime releases. With an interactive interface and the likes of karaoke live-streams, the network provides a niche platform for young people to connect.

Chinese Gen Zers are expressing their fashion identities on social platforms, with research from Bilibili pointing towards increased heterogeneity. Video platforms are the new runways, and brands looking for emerging consumer trends would be wise to keep one eye on social.

Livestream shopping is becoming a fast-growing market in China. The new ways of buying acts as a bridge between influencers and e-commerce platforms, catering to people's desire for guidance when shopping online.

As COVID-19 increased the prevalence of mental health issues across the UK, support services – which were already under strain pre-pandemic – were stretched to their limits. How has TikTok helped Gen Z maintain their wellbeing during the crisis? And how can it supplement clinical care?