Price is often highlighted as the main driver behind fashion choices. In spite of people’s desire to shop eco-friendly, there’s a high barrier to entry for most ethical brands. Is fashion resale a way to ensure greater eco access, or is the second-hand market causing more problems than it solves?

People are shopping less but their interest in fashion hasn’t waned. Fashion brands have noticed that young shoppers, restricted to the indoors during the pandemic, are opting to make their own clothes instead of buying new – and brands are responding by giving them the creative tools they need.

Spurred on by TikTok’s ‘thrift-flipping’ challenge, fashion fans are tapping into their creative side and taking a DIY approach to their clothing. They’re customising and updating their second-hand duds and sharing the results online, creating room for brands to get involved in the hands-on trend.

As the unsustainable practices within the fashion industry become more commonly known, many shoppers are considering how they could change their consumption habits to limit their impact on the planet. Could peer-to-peer rental services provide a solution for eco-conscious fashionistas?