During the pandemic, people are turning to food for comfort and stress relief. We’re seeing a return to nostalgic favorites and also food as a medium for experience and discovery. So what does that mean for flavor?

Comfort foods have surged into popularity in 2020, not only because people need a pick-me-up, but also due to an affinity for tried-and-tested products. With people eating at home in larger numbers, trusted brands have fared well as people turn away from niche labels and products.

Americans have been reaching for comfort foods for some sense of familiarity during the pandemic, but they are also interested in experimenting with new flavors. To satisfy both cravings, PepsiCo is launching a line of Cheetos mac ’n’ cheese that works as a snack or a speedy meal.

Panic-buying at supermarkets has made it difficult for many people to get hold of the everyday goods they need. With traditional fulfilment channels stretched by COVID-19, Heinz is embracing a direct-to-consumer model to get its products into pantries with just a few clicks.