A noticeable benefit of shopping online is the abundance of choice – for people who are able-bodied, that is. With hundreds of online outlets to shop from, people with disabilities still have such little choice. Juniper, an online marketplace, makes adaptable fashion accessible.

COVID-19 has made in-store shopping a challenge for everyone, but especially those who face hurdles when navigating stores. Neatebox’s free app creates an inclusive and stress-free experience whereby users book assistance in advance and receive personalised in-store service.

Nike has released a pair of ‘hands-free’ sneakers that combine accessible functionality with style. The GO FlyeEase kicks are designed to be put on without any laces or straps, catering to the needs of people with disabilities and reduced mobility without skimping on the sneakerhead cool factor.

The pandemic has exposed how the visually-impaired community is being failed by poor web and app design. This report examines the implications of the growing ‘senior surfer’ cohort and opportunities for brands to increase revenue and build a stronger society through user-centric design.