As COVID-19 increased the prevalence of mental health issues across the UK, support services – which were already under strain pre-pandemic – were stretched to their limits. How has TikTok helped Gen Z maintain their wellbeing during the crisis? And how can it supplement clinical care?

On therapy TikTok, licensed doctoral therapists are reaching an anxious Gen Zer audience on their own terms: short video clips, replete with dance moves, raps, and meme-esque captions. Through its informality and intimacy, TikTok has become a central platform for young therapy-seekers.

TikTok may be best known for its viral challenges and surreal skits, but the social media app is evolving into much more than a platform for comedy. How are Gen Zers using this digital channel to educate and inspire their peers? And how are their online communities impacting their offline lives?

Gen Zers on TikTok are embracing how the platform makes them feel like the main character of their own narrative. As teens search for meaning in what feels like a chaotic and unpredictable world, adding excitement and romance to everyday moments is getting them through.