As e-commerce giants continue to cannibalise the UK high street, the backlash against faceless retailers is accelerating, leading some shoppers to turn to smaller, local businesses – both online and off. How are these independent firms fostering long-term loyalty across channels?

As people increasingly recognise the urgency around society’s most pressing issues, Canadians are reprioritising what matters to them. With faith in big business waning, there’s an opportunity for brands to pivot to match concerns around inequality, inequity, and the environment.

Kraft Heinz Canada has decided to repurpose its ad space, offering it up to local and small businesses instead. The multinational brand is looking to set an example of how to help the local community during the pandemic, meeting people’s desire to see solid CSR efforts.

Tired of brands that lack transparency or refuse to take risks, some Gen Yers and Zers Down Under are embracing a DIY mindset and launching their own firms. How are these small businesses winning over the hearts and wallets of young consumers, and what can big brands learn from them?