Limited real-life interactions in lockdown have led many people to seek out online communications that allow for deeper, more intimate connections. Audio offers a welcome break from screen-based social media, but how can brands best harness this medium to stand out?

It may still be in beta, but Clubhouse has already amassed millions in funding and attracted a handful of famous fans. Unlike Twitter or Facebook posts, Clubhouse's audio-only messages disappear after they’re finished, replicating the urgency and ephemerality of IRL chats.

At a time when most fashion brands are getting ready to announce their pre-fall lines, Balenciaga is showing its AW21 collection inside a video game calledAfterworld. With people spending more time gaming, fashion houses are venturing into virtual worlds to capture a highly engaged audience.

As many luxury brands struggled to stay connected to their audiences during the pandemic, Hermès is one company that has been remarkably resilient. The brand hasn’t been bested by the pandemic thanks to some successful innovation within its well-established brand codes.