The make-up landscape is seeing some changes. As people increasingly question the industry's emphasis on Eurocentric beauty standards, they're looking to brands to defy them. Kulfi Beauty is addressing an underrepresented market, using make-up to create a safe space to celebrate South Asians.

The Eurocentric beauty ideals that have long been the norm in Western countries are being dismantled as inclusivity gets higher on people’s priority list. By embracing historically stigmatized beauty traits, TooD is shifting the beauty landscape and helping to shape a more diverse environment.

Skincare aficionados may have spent the best part of the 2010s championing K-beauty, but amid the uncertainty of the pandemic, Japanese rituals have gained fresh relevance around the world. How is J-beauty balancing old and new wisdom to meet evolving consumer needs?

With many African American women unsatisfied with their trip to the hair salon, Natanya Montgomery has launched Naza Beauty, a salon and community that’s focused on nailing the experience for women with afro-textured hair and building the perfect personalized service in the process.