Signal12 May 2021
TikTokkers translate news for attention-poor Gen Zers

TikTok is seeing the rise of news 'personalities', unaffiliated with any formal newsroom, delivering headlines to millions of followers in 15- to 60-second clips. It shows how Gen Zers are seeking reliable information on the platforms they trust, meaning TikTok is becoming a news provider for this cohort.

TikTokkers translate news for attention-poor Gen Zers