Cult Beauty has launched #Vulvalution, a sexual wellness and pleasure platform that's raising awareness through education. The sexual care market is being redefined as part of the beauty industry, catering to women who want more control of their sexual health and enjoyment.

Many girls aren’t taught much about vaginas early on in life, and this can later manifest in shame and a reluctance to discuss things such as reproductive health and sexuality. Wellbeing brand Nyssa has launched a hands-free mirror to encourage women to learn about their anatomy.

Sexual wellness is being reframed as people have more open conversations around sex and begin to link sexual wellness to self-care. As whole-body wellbeing is embraced, Maude has put organic, natural products on the map – while also building a company with diversity and inclusivity at its core.

Nearly 60 years have passed since the sexual revolution of the 1960s in the United States, and yet the stigma and silence surrounding women’s sexual pleasure persists. Pioneering discreet and design-forward intimate enjoyment, Dame Products is working to eliminate the ‘pleasure gap’.