In the wake of the Black Lives Matter movement being reignited by the death of George Floyd, brands are taking to social media to express solidarity and support. But as people expect increased transparency and accountability from companies, they are being asked to ‘pull up or shut up’.

The commercialisation of Pride Month has resulted in many businesses being called out for ‘rainbow-washing’ their products and marketing solely to boost profits. Canvas8 spoke to three experts to discover how brands can better support the LGBTQ community and authentically promote inclusivity.

From Aunt Jemima’s rebrand to the renaming of Uncle Ben’s rice, 2020 saw companies rethink their branding in response to the Black Lives Matter protests – and these changes are well-received by many. But opinions are split when it comes to whether these actions will actually make a difference.

The death of George Floyd led to an outpouring of support for racial justice through IRL protests and social media posts – but what actions do people regard as genuinely helpful to the cause? Canvas8 polled 1,000 Americans and spoke to eight individuals to understand what it means to be an ally.