Dairy UK has launched an app which pairs British cheeses with a range of whiskies and ports. Created by the British Trade Association, the app will feature cheeses from its members. As more Britons elect to indulge in the comfort of their homes, brands are responding by elevating everyday items.

Holiday shopping is already on the minds of shoppers, as pandemic-driven financial worries cause them to keep a close eye on their wallets. According to a survey, online shopping is set to grow in 2020, and expectations around delivery time are shifting as people prioritize safety over speediness.

As drinking at home becomes part of the new normal, people want a killer selection of brands direct to their doorstep. Drizly’s independent alcohol retailer marketplace delivers within an hour, encouraging Americans to try off-the-beaten-track brands, and even spend more on their choices.

From finally splashing out on a dream car from one’s youth to splurging on a new dress in celebration of a promotion, there are numerous reasons to buy yourself a treat. Canvas8 polled 1,000 Britons and spoke to four people to find out why they indulge in self-gifting from time to time.