With real-world events largely closed, people have been turning to streamed content for their entertainment fix. But with creators’ incomes precarious, and platforms taking a cut, fans are looking to show their support financially by paying them via virtual tip jars and donations.

2020 rewrote the rules on what it means to be a fan as many of the IRL focal points of shared passions – such as live events – were put on an indefinite hiatus. In this Spotlight on Fandom, we explore what it means to be a fan in 2021 and how brands can connect fans to the things they love.

Formed of 13 members, Brockhampton’s music stands out for its diverse style and emotional pull. Born and bred from the internet, the collective brings a relatable and authentic bridge to hip-hop music and the members have become cultural icons to digitally native Gen Zers.

With the pandemic putting travel on hold and disrupting the hospitality industry, it’s an odd time to launch a chain of hotels. But Universal Music Group’s UMusic Hotels offer more than just a place to sleep – they aim to deliver a ‘new music-focused experiential hospitality category’.