Panic-buying at supermarkets has made it difficult for many people to get hold of the everyday goods they need. With traditional fulfilment channels stretched by COVID-19, Heinz is embracing a direct-to-consumer model to get its products into pantries with just a few clicks.

The spread of COVID-19 has seen people frantically stock their cupboards and freezers, with empty supermarket shelves a common sight worldwide. Canvas8 spoke to Dr. Leonard Lee, a marketing professor at the National University of Singapore, to understand the human needs that fuel panic-buying.

Natural disasters, global crises, and a pandemic have made people more aware than ever of the need to prepare for the unexpected. With individual- to family-sized prepper packs, preparedness nudges, and an SMS helpline, Judy ensures Americans are equipped for whatever may come their way.

Product shortages during lockdown saw Aussies switching out their favourite brands for competitors and they’re saying they’ll stick with them. As shoppers increasingly look to buy locally and sustainably, tapping into shifting priorities is one way to win back lost fans.