The Zilch credit card is helping young shoppers gain more experience in financial credit payments. While many Gen Yers and Zers are turning to 'buy now, pay later' schemes to help fund their shopping habits, there are calls for financial brands to help young customers stay financially responsible.

Young people want to save and budget in a way that isn’t boring. Cleo provides a smart AI bot that delivers financial services in a fresh and disruptive way. With $44 million in funding, Cleo is one of the fastest-growing fintech brands catering to a younger audience: Gen Zers.

Feelings of shame around debt and a lack of engagement from traditional institutions have long hindered financial discussions among women. Gen Y ‘finfluencers’ are changing this status quo, using their social media savvy and relatability to improve their followers’ relationships with money.

From redundancies to unstable incomes, many people are dealing with financial difficulties as a result of the pandemic. Helping people cope with financial change and get by in turbulent times are financial therapists – a nascent field of counselling aimed squarely at addressing money worries.