AR apps often have a ‘wow factor’ that can keep users entertained for hours – but this excitement is often short-lived and doesn't lead to action. Canvas8 spoke to marketing professor Dr. Chris Hinsch to learn how a nostalgic touch can inspire people to act upon their experiences with this tech.

Technology has become central to shopping as COVID-19 has led people to seek out touch-free experiences. But how will augmented reality fit into the future retail landscape? How can it bridge the gap between e-commerce and brick-and-mortar to deliver convenience, safety, and a personal touch?

AR-powered shopping was somewhat fledgling pre-COVID-19, but once many brands were forced to digitise, it was propelled into the mainstream. Unlike some new shopping behaviours, which may fall to the wayside post-pandemic, people see AR as useful and expect to keep using it going forward.

Thousand Fell, a small American shoe company, is putting the principles of the circular economy front and center. The brand prioritizes sustainability – and helps buyers do so with a cash reward – and is hoping to incentivize consumers to put their best eco foot forward.