Enjoying time in nature has been a key coping mechanism for many people during 2020, but communities of color face disproportionate barriers when it comes to spending time outdoors. Acknowledging this reality, The North Face is putting $7 million toward diversifying the outdoors.

Climate crisis, a pandemic, and political upheaval in 2020 have pushed many Americans to take these issues more seriously, holding political and socio-economic systems to account. Canvas8 spoke to eight people across the US to find out how these events have impacted their views on climate change.

With people demanding their voices be heard more than ever before, taking a moral stance on all sorts of things is the new normal. Canvas8 spoke to Dr. Jillian Jordan, postdoctoral fellow at the Kellogg School of Management, to find out how brands can appeal to our desire to be morally good.

As sustainability becomes an increasingly important factor in decision-making for many shoppers, more brands are leaning into buzzwords like ‘green’ and ‘compostable’. But the definitions of these terms remain cloudy, meaning many people are falling prey to greenwashing.