App-weary daters are finding love on niche interest sites
People are moving away from the mass market of mainstream dating apps. In their wake, niche interest websites such as Letterboxd, Goodreads, and subreddit threads are providing singles with a less performative and more personal approach to romance.
A culture of fast dating that relies on instant attraction and split-second decisions is leading to severe swipe fatigue. In its place, people are looking for more personalised dating experiences and meaningful IRL interactions. Can London-based CLiKD appeal to shifting dating behaviours?
A year of lost physical contact has prompted a rise in more self-sufficient and cerebral styles of intimacy among younger people. Swapping prolific dating for purposeful dating, a growing number are showing less interest in casual hook-ups post-pandemic.
Japanese singletons were looking for love in lockdown, with online dating soaring. But as swipe fatigue grows, love letters are being rekindled in the South West city of Miyazaki. By removing elements of judgement and the anxieties around instant replies, the project aims to lead to better matches.
The surge in screen-time sparked by COVID-19 has left some people mentally and emotionally fatigued. Yet online habits don’t have to be defined by ‘doomscrolling’ and unrealistic social feeds. How can ‘digital gardens’ facilitate a calmer and more cooperative way to interact on the web?