Telemedicine has been a saving grace during the pandemic, allowing sick Americans to receive care without risking getting sicker. Yet for those with chronic illness, the practical implications of recent developments in digital care are sure to prevail long past COVID-19’s end.

Before the coronavirus pandemic, both health providers and patients were reluctant to embrace telehealth, despite the convenience. But attitudes are changing as people see the benefits of going remote. What can brands do to provide the quality of care people expect, but from a distance?

A study has revealed that when people look to forums for healthcare information, they have more confidence in neutral language than language laden with positive adjectives. With people increasingly placing their trust in online health info, this offers an insight into how to reach them effectively.

Getting a vaccine may seem like the easiest choice in the world for some, but for others, a constellation of motivations and fears serves as barriers to accepting medical interference. Canvas8 polled 1,000 Americans and spoke to ten people to find out where they turn for trusted medical information.