Vaccine uptake among younger people in the UK is slowing. In response, the NHS has joined forces with YouTube to promote the vaccine to younger generations. As the UK enters the final push for vaccinations, brands may have a role to play in helping authorities reach resistant audiences.

As the anti-vax movement grows in the US, Gen Zers are turning to community-based networks such as Reddit to get accurate information on vaccinations. Though they may host plenty of 'fake news', social platforms can also provide a welcome source of support.

The spread of COVID-19 has seen people frantically stock their cupboards and freezers, with empty supermarket shelves a common sight worldwide. Canvas8 spoke to Dr. Leonard Lee, a marketing professor at the National University of Singapore, to understand the human needs that fuel panic-buying.

Research suggests that the more times a person is exposed to a fake news headline, the more comfortable they feel sharing it online. As political polarisation fuels a tense atmosphere on social media, calls are mounting for these platforms to help reduce the spread of misinformation.