Exhausted and disillusioned with China’s oppressive work culture, young people there are embracing a defeatist ideology that takes inspiration from the act of lying down. As more people reject the grind, they're pining for simpler living away from the pressures of traditional expectations.

The line between pets and family blurs evermore amid calls for pets’ food to better reflect their owners’ dietary values and wider identity. People are emerging from the pandemic with a stronger emotional bond to their pets, and a wave of specialty products is catering to this shift.

For a new generation of pet owners, spurred on by the pandemic, the emotional health of their animals is more important than ever before. Petpuls’ AI-powered dog collar promises to deepen the pet-owner relationship and provide emotional transparency by giving dogs a voice.

Financial difficulties have led many Gen Yers to forgo home-ownership, marriage, and kids for the time being – but that doesn’t mean they’re without a rich family life. Instead of following traditional life paths, they’re embracing plants, pets, and friends to feel a sense of domestic fulfillment.