Asian markets opt for local products post-pandemic
Consumption is on the rise throughout Asia and people's preferences are shifting. Notably, shoppers across the continent are becoming more concerned with products' sustainability and provenance, with a growing preference for local brands.
Chinese Gen Zers are brand-savvy shoppers who have more access to product information than their predecessors. But how exactly is this consumer power affecting their beauty buying habits? What do they expect from cosmetics brands and how are their demands shaping the sector?
The Butterfly Mark: an eco-criteria for luxury shoppers
case study·
17 Mar 2020
Consumers’ changing priorities are forcing luxury brands to take stock of their impact, and display sustainable credentials. The Butterfly Mark is awarded by Positive Luxury to brands that meet sustainable and ethical criteria.
Grab: The hyperlocal power of South East Asia’s super app
case study·
11 Mar 2019
Having started as a solution for a safer taxi experience in Malaysia, Grab is the dominant ride-sharing service in south-east Asia. Set on becoming an everyday super app – will it manage to cater to the digital economy set to triple to $240 billion in the next 7 years?
As a global migration occurs from rural areas to rapidly expanding urban hubs, Asia stands at the forefront of this shift; of the 31 megacities worldwide, more than half are on this continent. So, what’s prompting people to trade life in the countryside for the bright lights of the city?