Scent, and the lack thereof, has been a defining feature of the pandemic. As people return to more public living, the return of fragrances is set to play a pivotal role. Le Labo’s Santal 33 is a strong example of how branding and design can place perfume firmly in the public’s imagination.

Trans and non-binary people are not solely defined by their gender identity, yet media outlets rarely depict these individuals in everyday situations. Through the Gender Spectrum Collection, Broadly is using stock images to reflect these diverse communities and break harmful stereotypes.

'Androgynous' fashion often tends toward body-concealing, but the Mugler catsuit has shaken up expectations of gender-neutral garms. Worn by stars from Yseult to Hunter Schaffer, the catsuit demonstrates how even traditionally 'gendered' silhouettes are ripe for remixing into a more inclusive future.

As pandemic fears keep people from shopping IRL, brick-and-mortar stores are going the extra mile to get people through their doors. Adidas is aiming for values-led Gen Zers with its concept store in London, which is positioned as a judgement-free fashion zone for young creatives and shoppers.