As younger generations seek out news beyond traditional TV networks, they’re looking for authentic and expert voices to cut across the partisan divide and offer informed takes on issues. Broadcasting over YouTube, The Hill’s Rising combines accessible formats with expert analysis.

A year of misinformation has added to Americans’ lack of trust in the news they get from social media, according to Pew Research Center. For Big Tech and broadcast media, there’s an opportunity to improve accuracy and trustworthiness in order to foster more educated audiences.

As fake news continues to flourish across the web, people are looking to tech companies to take charge of the issue and make long-term adjustments to restore the credibility of online news. But with misleading media easier than ever to manufacture, how can trust be created and maintained?

Research into partisanship polarization finds that people are motivated to believe misinformation because it aligns with their political beliefs. As tensions mount over the 2020 election, the role of the media is being challenged, with demands for journalistic integrity rising.