With almond, soy, oat, and even pea milk saturating supermarkets, could dairy’s obsolescence be on the horizon? Taking cues from the success of hyper-real plant-based meat alternatives, Eclipse Foods has entered the dairy wars with an alt-milk that tastes even better than the original.

Sustainability has fast become a buzzword in the world of food, whether it’s interpreted as clean eating, plant-based proteins, or locally-sourced produce. But as Americans look to balance both comfort and purpose in their meal choices, what can brands do to secure a piece of the pie?

As more people embrace the health benefits of plant-based diets, oat milk has become the second most popular milk alternative, edging out soy. Thanks to its sustainable credentials, dairy-like consistency, lack of allergens, and a fair amount of hype, it looks poised for continued growth.

People might be keen to take part in Veganuary, but research suggests that the average person will only make it to 8 January before breaking it. With cheese ranked Britons' top temptation, there are opportunities for brands to show that going vegan doesn’t have to mean sacrifice.