Despite predictions of a post-COVID-19 summer of hedonism and debauchery, research reveals that the pandemic has motivated singles to look for partners rather than casual sex. Many are craving intimacy and reliability, creating room for brands to cater to this mindset.

The pandemic has changed Americans’ attitudes towards dating, pushing for a slower and more in-depth approach to courtship. As life under lockdown undercuts many social interactions, people have been left with more emotional bandwidth to dedicate to romantic relationships.

Sexual wellness is being reframed as people have more open conversations around sex and begin to link sexual wellness to self-care. As whole-body wellbeing is embraced, Maude has put organic, natural products on the map – while also building a company with diversity and inclusivity at its core.

With successful vaccine rollouts putting the end of the pandemic in sight, people are eagerly anticipating the end of social restrictions. But how will a return to physical intimacy play out? Will people approach touching with trepidation or will they revert to pre-COVID-19 interactions?