With the push for gender inclusivity gaining mass attention, many are recognising its importance when it comes to all things menstruation. Pantys is taking the lead with its period underwear, The Boxer, with the aim to put trans and binary people’s needs front of mind.

Trans and non-binary people are not solely defined by their gender identity, yet media outlets rarely depict these individuals in everyday situations. Through the Gender Spectrum Collection, Broadly is using stock images to reflect these diverse communities and break harmful stereotypes.

Healthcare needs for the LGBTQ+ community have been largely overlooked in the US. Folx, a company that provides plans, advice, and information, is one of a new breed of healthcare services that are using digital platforms to address the needs of marginalized communities.

In 2018, Sephora launched a series of in-store beauty classes tailored to the needs of trans and non-binary customers in New York City. Sephora’s long-term relationship building with the trans community demonstrates an authentic interest in their well being – not a brash tokenisation of a minority.