Consumers’ changing priorities are forcing luxury brands to take stock of their impact, and display sustainable credentials. The Butterfly Mark is awarded by Positive Luxury to brands that meet sustainable and ethical criteria.

Whether due to the expense or eco concerns, there are many reasons not to splash out on high-end goods, especially if they’ll only be used once – but could the sharing economy offer a solution? Canvas8 polled 3,300 Americans and spoke to eight people about their views on luxury rental services.

It’s common for partners and friends to borrow each other’s clothes, be it a dress for a party or a jumper on a cold day. But as fashion lovers increasingly become eco-conscious, app By Rotation is encouraging them to rent clothes from strangers to get their fashion fix without the carbon footprint.

Fast fashion may satisfy a desire for frequent new lines, but the ethical cost is too steep for some. Offering a more sustainable alternative, Higher Studio allows fashionistas to rent out brand new high fashion items, helping them meet style expectations while staying true to their values.