With over a third of Australians actively reducing their meat consumption, the nation has become a major point of interest for plant-based food producers. At the same time, COVID-19 has ramped up interest in localised food networks. So, how can brands tap into these shifting eating behaviours?

Across Australia, the popularity of alcohol-free drinks is increasing, as people look to healthier habits as a result of the pandemic. With greater variety in non-alcoholic options, Aussies are recognising not only its high quality taste but also its positive effects on their physical and mental health.

Foster’s is returning home to Australia, hoping to win the hearts and minds of nostalgic consumers. But with people becoming more health-centric in their drinking habits and increasingly choosing to sip at home, will retro appeal be enough to win seasoned beer lovers back to the brand?

In the wake of the COVID-19 pandemic, young Aussies are searching for businesses that replace ‘brand purpose’ with personality and bring a human touch to the corporate world. So, what can brands do to meet these expectations? How can they demonstrate their empathy to win loyalty?