The global tourism industry was brought to its knees as COVID-19 restrictions saw jet-setters cancel flights en masse. As the world emerges from lockdown, it’s hoped that HNWIs will play a key role in reviving the sector – but how has the pandemic changed their vacation preferences?

The COVID-19 crisis has not dampened affluent Americans’ desire to travel, but it has affected the kinds of experiences they’re craving. How are brands satisfying HNWIs’ hunger for exclusive and extraordinary trips while also responding to growing expectations for sustainability and privacy?

Demand for bucket list holidays has shot up as people are craving adventure and the extraordinary after the pandemic lockdown. Companies that provide new experiences for people desiring the different can help bring a spark back to their lives as well as meet shifting priorities.

Gen Z hypebeasts have been a driving force behind the popularity of ‘buy now, pay later’ schemes and luxury mystery boxes. But why exactly are these services so appealing to the young and affluent? And how can brands adapt their offerings to attract these shoppers in a crowded online marketplace?