Headlines about hashtag squatting and unchecked privilege have given many social media users a negative view of influencer culture. Yet while people may call out the perfect lifestyles presented online, these cultural figures remain as relevant as ever. So, how should they wield their power?

The pandemic has caused many companies to reevaluate working and organisational arrangements, including around employee travel. With the possibility of the pandemic coming to an end, there are signs of a return to corporate travel with FOMO, in particular, being a key driver among employees.

The mirror selfie, that ubiquitous social media post, is not what it seems. A TikToker has revealed that the pose is often created using two cameras and no mirror at all. ‘Realness’ may be a form of cultural capital online, but people are open to using artificial means to create visual ‘authenticity’.

How are Gen Zers cultivating their digital identities outside of mainstream social channels? In what ways do their discussions about mental health differ from past cohorts? How are they disrupting traditional modes of investing? And why is nostalgic content so popular with younger audiences?