From slacker bears to boba-slurping cats, WeChat stickers have become integral to self-expression in China. They sit in their own category of digital communication, separate from GIFs, emojis, or plain text – opening up possibilities for sentiment analysis and brand collaboration.

Sustainability has fast become a buzzword in the world of food, whether it’s interpreted as clean eating, plant-based proteins, or locally-sourced produce. But as Americans look to balance both comfort and purpose in their meal choices, what can brands do to secure a piece of the pie?

As Americans look forward to a summer of more relaxed socializing, industry experts predict a further boom in the already explosive hard seltzer market. Existing non-alcoholic brands can easily expand on customer loyalty by offering this low-alcohol option for relaxed socializing.

Baijiu remains the most popular spirit across China, but domestic gin distilleries are localising their flavour profiles through native botanicals and spices to reach new audiences. Gin is generally characterised as British, but these flavours are winning fans by blending the new with the familiar.